SEO

Importance of SEO in Digital Marketing

What is SEO (Search Engine Optimisation)?
The Oxford English Dictionary defines SEO as: 

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

‘the key to getting more traffic lies in integrating content with search engine optimization and social media marketing’

Imagine that you have a shop or an outlet, but no signage, apart from passing trade or established contacts you will get very little business. If you could somehow let people find you that would increase your business faster. SEO is the approach that refines and tailors your website content so that the popular search engines can match you to potential customer searches.

SEO means the way your website is presented to the internet search engines, making sure that your site can be found by as many different search words and phrases as possible.